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Estrumiando Brand Identity & Naming

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Estrumiando
Brand Identity & Naming // Puerto Rico

Estrumiando is a music academy with a focus on guitar lessons and technique. In addition, they also offer courses and one-on-one sessions to ensure a smooth learning process.






About the Name

The name Estrumiando is a "spanglish" take on the word strumming. The strum is the downward and upward movement of the hand (or guitar pick) while striking the chords.

We wanted this name to feel fresh, welcoming, andĀ  approachable. Using Spanglish for a Puertorrican brand achieves those goals.



Creating the Logo


Two guitar picks juxtaposed point up and down, creating a strumming motion. The two picks outlined by an irregular flowing stroke create the shape of a guitar.













Want to see more? Check us out atĀ www.dieresis.agency


Estrumiando Brand Identity & Naming
Published:

Project Made For

Estrumiando Brand Identity & Naming

Brand identity design & naming for Estrumiando, Puerto Rico.

Published:

Creative Fields